Social Media Myth Busting Guide

A mate at a BBQ told you Facebook is dead and he saw a think on LinkedIn you must do! A lot of it is well-meaning, and a fair bit of it is simply ready for a refresh. So before you write off a platform, spend your budget chasing followers, or talk yourself out of it for being too small, here’s the good news for Kiwi businesses right now - six myths, busted.

Don't believe everything you hear about social media

If you run a business in Aotearoa, you've probably heard plenty of advice about social media. Some of it from a mate at a bbq. Some from that one person on every team who "saw a thing on LinkedIn." A lot of it is well-meaning, and a fair bit of it is simply ready for a refresh.

That's exactly why I was glad to help write the Marketing Association's new whitepaper, Social Media Myth Busting.

Before you write off a platform, spend your budget chasing followers, or talk yourself out of it for being too small, it lays out the good news for Kiwi businesses right now - six myths, busted!

Give it a read - the full whitepaper is well worth ten minutes of your time.