Such an cool event!
Thank you, Marketing Association (John Miles, Roxy Lee Lone Tapp), for inviting me to be part of the #brainy breakfast. Shahper Richter MC'd an amazing event where we got to hear from Richard Conway on what SEO looks like now #ai tools like #perplexity #chatgbt #gemini etc are becoming more central to our lives.
Nyssa Waters got us excited about the possibility of #aiagents, and then we wrapped up with a panel discussion featuring Kate Gatfield-Jeffries, Carolyn Luey, and Nigel Douglas, discussing how marketers and brands can thrive amid so much disruption and change. The room was packed. I got to quickly catch up with Ori Daya Marie Taylor and Lesi Zhang 😀 Awesome to see you guys!
I took away a few notes that you might find interesting:
- Work backward from what you are trying to achieve.
- Define your objectives upfront. Be clear on your “why” (brand awareness, conversions, engagement).
- Focus on where your audience spends time - don’t try to be everywhere.
- Content is king! Test creative including style and embrace lo-fi. Make it not look like an ad (on social).
- Creativity cuts through.
- Keep experimenting - the best brands are always testing and learning.
- Paid and organic work hard together: Use both for the best results.
- On social media - entertain before selling in your organic strategy.
- Nurture your community. Respond to the comments and encourage banter. Eg. Moodi has 5 social banter / customer service employees
- Create content that suits each platform - no copy-pasting but with your brand codes incorporated. No matching luggage!
- Be bold - cut through the clutter! Stop the scroll / capture attention.
- Balance quick wins with building long-term brand. Brand and performance work better together.
- Results are key. Be sure you can measure success. E.g. MMM, Tracksuit as well as sales/leads.
- Focus your energy where you’ll have the biggest impact. Moodi , ZURU Nick Mowbray and Jaimee Lupton are killing it with smart paid and organic strategies, with a dash of ambassador/influencer marketing.
- Duolingo and Zaria Parvez are an awesome example of a brand embrace disruption and entertainment... and will go to any length to get you to do your lessons.
- The Warehouse and Kiwibank build strong through-the-line campaigns to drive success.
- Keep learning from resources like Marketing Masters Podcast - The Art and Science of Modern Marketing
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