Someone asked me the other day if I’d heard that social media is dead.
I responded with - "what?! who said that? 🤯"
Let's look at the numbers! Social media isn’t dead! Source: the incredible Digital 2024 report from Meltwater and DataReportal + Simon Kemp
YouTube: 4.13 million users (82.2% of NZ's population)
Facebook: 3.3 million users (56.7%)
Instagram: 2.5 million users (49.7%)
TikTok: 1.93 million users (47.2%)
People aren’t just using social media - they’re living on it. Whether they’re discovering new brands, researching products, or engaging with communities, social is the modern-day storefront.
The real question isn’t whether social media is dead - it’s are you using it to its full potential?
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