SEO is changing!

Google is no longer the only place people search. Instagram. YouTube. TikTok. ChatGPT. Perplexity. Reddit. These are now search engines too.

And that changes the rules for SEO

I watched Neil Patel's Zero-Click Future webinar, and here are the insights I took out. 

• SEO isn’t just about ranking on Google

• It’s about showing up everywhere people search for answers, brands, and products

Welcome to the world of 'Search Everywhere Optimisation'.

Here’s what you need to focus on now:

• Build your brand - mentions, reviews, media coverage, and expert content matter more than links

• Think beyond blogs – YouTube, Reddit, forums, and social platforms all feed into AI results

• Be present with quality content that genuinely helps people

• Be everywhere your customers are searching

The old playbook focused on clicks. 

The new playbook is about influence before the click.

If you’re still tracking traffic the old way, you’re missing where the real impact is happening.