Marketing, Brand Development, Event Promotion + more

I've had the privilege to work with some incredible New Zealand businesses, including:

Bluebells Cakery

I worked with the team to elevate their digital presence and drive sustained revenue growth across social and paid media.

I also helped implement and manage their email marketing strategy using Klaviyo.

Bluebells achieved significant, sustained sales growth, reversed a declining trend, and consistently exceeded revenue expectations across key trading periods.

"... She crafted a tailored strategy that not only elevated our social media presence but also significantly boosted our sales... If you’re looking to level up your social media marketing and drive real results, she’s the expert you need!"

Owner

Mr Hose

"Zania Guy is a guru in the space of SME branding and social media content and marketing activation.

She has a genuine passion and excitement that she brings to her advisory work that helped to fire us up and inspire us to press on with our start up plan.

She also has a network of great independent specialists such as branding designers and digital film makers. So she's a one-engaging-woman-full-service-agency!! and great to deal with at that :)”

Co-owner of Mr Hose

Ellerslie Fairy Festival & Pirate Party

For several years, I’ve led the end-to-end digital strategy and campaign for the Ellerslie Fairy & Pirate Festival on behalf of Ellerslie Business Association, including building the festival website and running the full content and paid media engine.

The objective was to grow turnout and make the festival a planned family event, not a last-minute discovery.

The first year delivered the highest attendance in the festival’s history.

The following year was hit by torrential rain and extreme weather, yet turnout remained strong, despite the conditions.

By treating the festival like a brand rather than a one-day event, we've built lasting awareness, repeat attendance and a scalable digital foundation for future growth.

Case Studies

Bluebells

Cakery

Flowers After Hours

Custom Projects

Caci Clinics

I developed a comprehensive Social Media Strategy for Caci Clinics, celebrating their rich legacy while elevating awareness of their diverse product and service offerings. By leveraging SEO and a tailored 'Content Sweet-Spot Strategy', the framework I created positions Caci as a leader in the industry, ensuring impactful engagement and growth.

Colliers Rural

I collaborated with the team at Colliers to develop an innovative campaign strategy that successfully positioned Colliers Rural in the minds of their target audience. By aligning the brand with high-quality placements across ZB, Herald, Stuff, social media, YouTube, and more, the campaign drove brand awareness and captured qualified leads through a valuable lead magnet. This campaign reinforced the importance of balancing lead capture with user experience - offering valuable lessons to refine strategies for future success.

The Salvation Army

I helped develop the Social Media Campaign strategy and creative for the Christmas 2023 'Light Up Someone's Christmas' donation appeal and the 2024 'Red Shield Appeal'.

The Salvation Army is an incredible organisation that works hard to care for Kiwi's in need.