Case Studies
E-Commerce
Ecommerce brands I have taken from flat or falling to consistent growth.
Bluebells Cakery
Return on ad spend across the ecommerce campaigns, after turning a year-on-year decline into 14 months of growth.
I worked with the team to elevate their digital presence and drive sustained revenue growth across social and paid media.
I also helped implement and manage their email marketing strategy using Klaviyo.
Bluebells achieved significant, sustained sales growth, reversed a declining trend, and consistently exceeded revenue expectations across key trading periods.
"... She crafted a tailored strategy that not only elevated our social media presence but also significantly boosted our sales... If you’re looking to level up your social media marketing and drive real results, she’s the expert you need!"
Owner
Flowers After Hours
Blended return on ad spend across Meta, Google Search and Klaviyo, measured July 2025 to February 2026.
I built one connected system rather than three separate channels: high intent search capture, conversion focused paid social, and lifecycle email that brings customers back between the peaks.
Revenue up 14% year on year, orders up 11%, returning customers up 6%.
Valentine's Week, the busiest week of the florist calendar, was up 26% on the year before.
Shoe Clinic New Zealand
New Zealand's specialist running and walking retailer, trading since 1998, with 17 stores nationwide.
I run the whole marketing programme: paid search, paid social, email and organic social, all pointing at the same idea. Get fitted properly in store, then buy online with confidence.
The work has included the move to Shopify, a national ambassador programme, and reporting built to show what each channel actually contributes rather than what last click gives it credit for.
Ojo Injectables
Cosmetic injectables clinic in Auckland, running Meta lead generation.
The campaign has settled into a steady month on month flow of enquiries that the clinic is happy with, and bookings have lifted alongside it.
We will continue to optimise the creative to keep the enquiries coming and make sure they are the right ones.
Mr Hose
"Zania Guy is a guru in the space of SME branding and social media content and marketing activation.
She has a genuine passion and excitement that she brings to her advisory work that helped to fire us up and inspire us to press on with our start up plan.
She also has a network of great independent specialists such as branding designers and digital film makers. So she's a one-engaging-woman-full-service-agency!! and great to deal with at that :)”
Co-owner of Mr Hose
Ellerslie Fairy Festival & Pirate Party
For several years, I’ve led the end-to-end digital strategy and campaign for the Ellerslie Fairy & Pirate Festival on behalf of Ellerslie Business Association, including building the festival website and running the full content and paid media engine.
The objective was to grow turnout and make the festival a planned family event, not a last-minute discovery.
The first year delivered the highest attendance in the festival’s history.
The following year was hit by torrential rain and extreme weather, yet turnout remained strong, despite the conditions.
By treating the festival like a brand rather than a one-day event, we've built lasting awareness, repeat attendance and a scalable digital foundation for future growth.
Custom Projects
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Caci Clinics
I developed a comprehensive Social Media Strategy for Caci Clinics, celebrating their rich legacy while elevating awareness of their diverse product and service offerings. By leveraging SEO and a tailored 'Content Sweet-Spot Strategy', the framework I created positions Caci as a leader in the industry, ensuring impactful engagement and growth.
Colliers Rural
I collaborated with the team at Colliers to develop an innovative campaign strategy that successfully positioned Colliers Rural in the minds of their target audience. By aligning the brand with high-quality placements across ZB, Herald, Stuff, social media, YouTube, and more, the campaign drove brand awareness and captured qualified leads through a valuable lead magnet. This campaign reinforced the importance of balancing lead capture with user experience - offering valuable lessons to refine strategies for future success.
The Salvation Army
I helped develop the Social Media Campaign strategy and creative for the Christmas 2023 'Light Up Someone's Christmas' donation appeal and the 2024 'Red Shield Appeal'.
The Salvation Army is an incredible organisation that works hard to care for Kiwi's in need.