Flowers After Hours.
Florist / Ecommerce · Auckland · Meta, Google Search, Klaviyo
7.76:1
BLENDED RETURN ON AD SPEND
Year-on-year growth across every key metric, including the busiest week of the florist calendar.
+14%
Revenue year on year
+11%
Orders year on year
+26%
Valentine's Week 2026
the challenge
A crowded Auckland florist market where demand spikes hard around Valentine's Day and Mother's Day and goes quiet in between. The job was growth that did not depend on those two weeks.
what I did
A coordinated performance system across Meta, Google Search and Klaviyo. High-intent search capture, conversion-focused paid social, ongoing creative testing, and lifecycle email built to bring customers back between the peaks.
the result
Measured July 2025 to February 2026 against the prior year.
-
Revenue up 14%
-
Orders up 11%
-
Valentine's Week 2026 up 26% on the previous year
-
Returning customers up 6%
-
Blended return of 7.76 to 1 across paid media