Bluebells Cakery.
Bakery / Ecommerce · Auckland · Meta, Google, Klaviyo, social
13.89:1
RETURN ON AD SPEND, ECOMMERCE CAMPAIGNS
Turned year-on-year decline into growth from month one and held it for 14 months.
+19%
Revenue year on year
+77%
Website sessions
+271%
Email revenue
the challenge
Bluebells came to me with revenue going backwards year on year. A crowded Auckland ecommerce market, heavy seasonality around every holiday, and marketing spread across channels that were not talking to each other.
what I did
Built an integrated performance system across Meta, Google Search, Klaviyo and organic social. Paid media managed daily rather than set and forget, continuous creative testing, conversion work on the store, and email flows built from scratch to turn first orders into repeat ones.
the result
Growth from month one, sustained across 14 months.
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Revenue up 19% year on year
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Website sessions up 77%
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Meta campaigns running at 18 to 22 times return in the final month
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Email revenue up 271% year on year, with every Klaviyo benchmark rated Excellent
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Returning customer rate of 42%
“Zania's expertise has been a game-changer for our business. Her approach is both creative and data-driven, and within just a few months we saw a clear lift in engagement and results.”
Director, Bluebells Cakery