I attended NZ Creator Con last week, hosted by the amazing Brooke Howard-Smith. Surrounded by hundreds of creators with a collective reach of over 30 million followers, the air was electric with inspiration and innovation. To see the video showing some of the highlights of the event - visit my post on LinkedIn
As I process the wealth of knowledge shared, I've decided to break up my learnings into focused posts to give each topic the attention it deserves.
Let's kick off with the powerhouse of social media growthhashtag#instagram:
🎥 Reels Revolution: The verdict is clear – Reels is where the magic happens. It's not just a feature; it's a launchpad for discovery and connection, with 59% of users feeling more connected to the world when using Reels. The impact of Reels is impressive.
Actions taken after watching Instagram Reels:
o 95% shared a Reel with family or friends.
o 86% followed a business.
o 74% purchased a product/service.
o 60% messaged a business.
o 60% tagged a product or business
🎬 Authenticity Wins: In the realm of content, authenticity reigns supreme. Brands take note: the charm lies in simplicity and genuine engagement. And for creators, the mantra is to be fearless, embrace your niche, and make those trends your own.
🔍 Algorithm Insights: Navigating Instagram's algorithm requires understanding its preference for interactions, engagement, relevance, and freshness. Quality less polished content, that's authentic and interesting will win.
🤝 Partnership Magic: Lean into working with NZ's incredible content creators, they are artists who have honed their craft. Give them the space to bring their creativity and utilise their incredible skills to create memorable content that drives results.
🛠️ Best Practices: Instagram urges us to have clear goals, post authentically and consistently, and be ready to pivot based on the insights the platform offers you. Embrace video and use every tool and surface in the IG arsenal: Telling your story on Instagram:
- Feed – Curated highlights
- Stories – Ephemeral moments
- Reels – Short, entertaining videos
- Live – Interact with your fans live
- Channels – Connect with core fans.
🔗 Profile: Your profile and feed are intrinsically linked. It acts as your in-app business card and should be used to highlight prominent moments.
- Use pins to highlight feed posts
- Create story highlights
- Leverage the reels tab to test and learn
- 5 x links in bio.
📈 Growth Recipe: Hook your viewers in the first frame, keep videos snackable, integrate your brand creatively, and always end with a compelling CTA.
🔄 Recycle your content by reformatting and giving it a fresh lease of life.
Stay tuned for my next post, where I'll share the TikTok treasures unearthed at the con. We're in this together, crafting stories, driving action, and shaping the future of digital engagement.
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