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Marketing Association
14 Jul 2026
Don’t believe everything you hear about social media.
If you run a business in Aotearoa, you’ve probably heard plenty of advice about social media. Some of it from a mate at a barbecue. Some from that one person on every team who “saw a thing on LinkedIn.”
A lot of it is well-meaning, and a fair bit of it is simply ready for a refresh. So before you write off a platform, spend your budget chasing followers, or talk yourself out of it for being too small, here’s the good news for Kiwi businesses right now - six myths, busted. Read the full whitepaper on the MA Resource Hub here
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