# Zania Guy - Digital Marketing & Social Media Expert
> Data-driven digital marketing strategies that drive measurable growth for New Zealand businesses
Zania Guy is a digital marketing and social media consultant based in Auckland, New Zealand, specializing in scalable, results-driven marketing for ambitious businesses. With over 15 years of experience across New Zealand and the UK, Zania has delivered proven growth for brands including New World, Les Mills International, Vodafone NZ, Bluebells Cakery, and Flowers After Hours.
The approach combines data-driven strategy, creative execution, and AI-powered tools to deliver:
- Predictable, scalable digital marketing success
- High-impact paid media campaigns optimized for ROI
- Conversion-focused content strategies
- Measurable sales growth and engagement
Core methodology: The "Sweet-Spot Strategy" - a proprietary approach that ensures brands resonate with the right audience through customer insight, SEO excellence, and creative positioning.
## Services
- [Email Marketing](https://www.zaniaguy.com): Klaviyo-powered flows and campaigns designed for repeat purchases, retention, and higher customer lifetime value
- [Social Strategy & Content Planning](https://www.zaniaguy.com): Tailored content strategies using the Content Sweet Spot Strategy, combining organic growth with paid amplification
- [Paid Media & SEM](https://www.zaniaguy.com): High-performing campaigns across Meta (Facebook & Instagram), TikTok, and Google, optimized for sales and quality leads
- [Website Content & SEO](https://www.zaniaguy.com): SEO-driven website strategies that rank and attract qualified traffic (achieved No.1 ranking for "recipes" for New World)
- [Video Production](https://www.zaniaguy.com): Performance-driven video content from polished brand films to native social content, using AI tools or specialist creators
- [Influencer & Brand Ambassadors](https://www.zaniaguy.com): Strategic partnerships connecting brands with authentic voices
## Proven Results
- **Bluebells Cakery**: Reversed sales decline and delivered 20%+ year-on-year growth through paid social media, SEM, and email marketing
- **New World**: Built digital community from 400 to 40,000 conversations per month; achieved No.1 organic ranking for "recipes"
- **Flowers After Hours**: Consistent growth through organic social content, Meta ads, and SEM
- **Vodafone NZ, Les Mills International, Phaidon Press, Engine Group**: Led strategies scaling reach, engagement, and revenue across diverse markets
## Process
**Phase 1: Audit & Digital Strategy** - Build data-driven strategy based on customer insight and SEO excellence using the Sweet-Spot Strategy
**Phase 2: Campaign Execution and Optimisation** - Launch high-impact content and paid media campaigns with continuous testing and refinement for maximum ROI
**Phase 3: Scale and Innovate** - Identify new growth opportunities to scale further and maximize profitability
## Resources
- [Marketing Masters Podcast](https://open.spotify.com/show/2OEg3OUuHdNJT4rvAeZnHE): Top 15% global podcast on Spotify covering the art and science of modern marketing
- [Book a Consultation](https://www.zaniaguy.com/book-online): Schedule a strategy session to discuss your digital growth
- [Contact](https://www.zaniaguy.com): Get in touch about your project
## Expertise & Background
- 15+ years digital marketing experience across New Zealand and UK markets
- Member of Marketing Association's Digital Special Interest Group
- Specialist in combining creativity, data, and AI-powered tools for competitive advantage
- Experience spans retail, fitness, telecommunications, publishing, hospitality, and e-commerce sectors
## Brands Worked With
New World, Les Mills International, Vodafone NZ, Bluebells Cakery, Flowers After Hours, Phaidon Press, Engine Group UK
## Location & Service Area
Based in Auckland, New Zealand. Serving ambitious New Zealand businesses ready to scale their digital marketing and drive measurable sales growth.