Digital Marketing
and Social Media that drives sales
For brands that want consistent revenue, not just busy marketing
What We Do: Most marketing creates noise. I build digital systems that consistently generate revenue.
Who We Work With: Established businesses ready to turn digital marketing into a predictable sales system.
Brands Zania has worked with
Karla Goodwin,
Bluebells Cakery
“ We couldn’t recommend her enough! ... From the very beginning, she took the time to understand our brand, audience, and goals. She crafted a tailored strategy that not only elevated our social media presence but also significantly boosted our sales... If you’re looking to level up your social media marketing and drive real results, she’s the expert you need!"
Marc Wilson,
Meta
"Zania is one of the most passionate social professionals I've worked with. She excelled at driving digital transformation, pushing boundaries on both creative and media strategy, and connecting teams and managing projects internally in a large, complex business to achieve shared business objectives. Zania always made the effort to upskill, self-educate, and incorporate global learnings, best practices, changing consumer behaviour and cultural trends to shape strategy."
Sarah Austin, New World Retail Marketing Manager
“Social Expert A++
Digi Expert A++
Out-of-the-box thinking A++
Zania is a caring, passionate, enthusiastic fun person to work with who challenges the status quo and brings super fresh ideas to the table. Boring is non-existent.”
Meet Zania - Your Digital Growth Partner
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Digital & Social Expertise to Scale Your Business
I help ambitious New Zealand businesses cut through the digital noise and turn attention into measurable sales. As a digital marketing and social media consultant in Auckland, I design strategies that drive predictable, scalable growth.
With more than 15 years in digital marketing across New Zealand and the UK, I’ve worked with brands from household names to high-growth independents: New World, Les Mills International, Vodafone, Phaidon Press, Engine Group UK, Bluebells Cakery, and Flowers After Hours among others.
Proven Results
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Bluebells Cakery: Reversed a sales decline and delivered 20%+ year-on-year growth through paid social media, SEM and email marketing.
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New World: Built a thriving digital community, growing conversations from 400 to 40,000 per month, while driving consistent engagement and sales for over 4 years.
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Flowers After Hours: Consistent growth through a mix of organic social content, Meta ads and SEM - leaning into momentum and sharpening strategies to drive further growth.
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Vodafone NZ, Les Mills International, Phaidon Press, Engine Group: Led strategies that scaled reach, engagement, and revenue across diverse markets.
I combine creativity, data, and AI-powered tools to give businesses an edge. Alongside my client work, I host Marketing Masters - a top 15% global podcast on Spotify and serve on the Marketing Association’s Digital Special Interest Group, ensuring I stay ahead of what’s working now. If you’re ready to scale faster and smarter, let’s talk.
Digital Growth Services
Most marketing activity creates noise. My focus is building systems that consistently generate revenue.
Duncan Anderson,
Mr Hose
“Zania Guy is a guru in the space of SME branding and social media content and marketing activation. She has a genuine passion and excitement that she brings to her advisory work that helped to fire us up and inspire us to press on with our start up plan. She also has a network of great independent specialists such as branding designers and digital film makers. So she's a one-engaging-woman-full-service-agency!! and great to deal with at that :)”
Emma Wooster, Head of Co-op PR at Foodstuffs
"Zania is a real pleasure and inspiration to work with, she knows her stuff, gets results and is creative and inquisitive in equal measure. A real digital dynamo."
Dr. Shahper Richter, Senior Lecturer Digital Marketing - University of Auckland
"Zania has been a guest lecture for my postgraduate Strategic Marketing class a number of times now. Her dedication and attention to detail on all things Social Media never fails to impress me! Her lectures gather the most recent, relevant, interesting and intriguing facts and figures that students need to know. The whole class hangs on her every word as really she's also a great storyteller, leading us through the intricacies of the social media world with charm and wisdom. Can't wait to have you back in the class! :)"
Most businesses investing in marketing are doing the right things - paid search, paid social, email, social. The problem is those channels are operating in isolation, managed separately, with no joined-up system connecting them.
That's the pattern I've seen across 15+ years in digital marketing in NZ and the UK. And it's the problem the Sweet Spot Growth System was built to solve - one connected growth engine where every channel compounds rather than competes.
FAQs
1 / Who do you work with?
I work with founder-led ecommerce and SME businesses that are already investing seriously in their marketing and want to see better returns. My clients are typically spending a minimum of $5,000 per month on paid advertising across Meta, Google, and other channels. My job is to connect all those channels into one growth system so every dollar spent works harder.
2 / What services do you offer?
I work across paid search (Google and SEM), paid social (Meta and Instagram), email marketing (Klaviyo), and organic social - but not as standalone services. I build and manage the whole connected system. Your Google ads drive the right traffic, your Meta ads retarget and nurture, your email sequences convert and retain, and your organic social builds trust and reach. All of it talking to each other, all working toward the same growth goal.
3 / I'm spending on ads but not seeing the results I expect. Can you help?
Yes, this is exactly the situation I'm built for. When businesses are spending real money on paid search and social but the returns aren't stacking up, it's rarely just an ads problem. Usually the ads are doing their job - but the email sequences aren't converting that traffic, the system isn't build to close the loop, and the organic social isn't building enough trust to support the paid spend. I audit the whole picture, find where the money is leaking, and build the connected system that turns your total marketing investment into consistent, measurable growth.
4 / How much does it cost to work with you?
My retainers start at $5,000 NZD per month. That reflects the level of strategic thinking, hands-on management across multiple channels, and the results-focus I bring to every client relationship. I work with a small number of businesses at once so I can go deep on each one. If you're serious about growth and ready to invest in it properly, let's have a conversation.
5 / What makes you different from a digital marketing agency?
Most agencies silo their services - one team running your Google ads, another managing your Meta spend, someone else scheduling your social posts, with no connection between any of it. Nobody owns the full picture so nobody is accountable for your overall growth. With me, one experienced person owns your whole marketing system. One strategy, one set of goals, one person who can see exactly what's happening across all of your channels. I've spent 15+ years building these kinds of systems and have learned how to make them all work together to drive success.
